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Brenkert, G.G. (2002) ‘Ethical Challenges of Social Marketing’, Journal of Public Policy & Marketing, 21(1), pp. 14–36. Available at: http://libraryproxy.griffith.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6569475&site=ehost-live&scope=site.
Delboy, S. et al. (2010) Activists, pundits and quiet followers: engaging the public in social issues, Climate Access. Available at: http://www.climateaccess.org/resource/activists-pundits-and-quiet-followers-engaging-public-social-issues.
French, J. and Oxford University Press (2010) Social marketing and public health: theory and practice. Oxford: Oxford University Press. Available at: http://libraryproxy.griffith.edu.au/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001.
Holman, T. et al. (2008) Improving health through research with impact, Ultrafeedback. Available at: http://web.ultrafeedback.com/media/2100/esomar_paper.pdf.
Landers, J. et al. (2006) ‘Save the Crabs, Then Eat ’Em: A Culinary Approach to Saving the Chesapeake Bay’, Social Marketing Quarterly, 12(1), pp. 15–28. Available at: https://doi.org/10.1080/15245000500488443.
Lee, N., Kotler, P. and Kotler, P. (2011a) ‘Chapter 8 Tapping behavior change theories, models, and frameworks’, in Social marketing: influencing behaviors for good. 4th ed. Thousand Oaks, Calif: SAGE Publications, pp. 204–232.
Lee, N., Kotler, P. and Kotler, P. (2011b) Social marketing: influencing behaviors for good. 4th ed. Thousand Oaks, Calif: SAGE Publications.
Lee, N.R. et al. (2006) ‘Encouraging African-American women to take charge. take the test: the audience segmentation process for CDC’S HIV testing social marketing campaign’, Social Marketing Quarterly, 12(3), pp. 16–28. Available at: https://doi.org/10.1080/15245000600851052.
Lefebvre, C.R. (2001) ‘Selection of pages from Handbook of marketing and society’, in Handbook of marketing and society. Thousand Oaks, Calif: Sage, pp. 506–518.
Social marketing benchmark criteria (2016) National Social Marketing Centre. United Kingdom. Available at: http://www.thensmc.com/resource/social-marketing-benchmark-criteria.
Theories and models of behaviour change (no date) Ngamiland council of non-governmental organisations. Available at: http://www.ncongo.info/wp-content/uploads/2011/05/Theories-and-models-of-behaviour-change.pdf.
Wu, T.-Y. et al. (2006) ‘Health beliefs and practices related to breast cancer screening in Filipino, Chinese and Asian-Indian women’, Cancer Detection and Prevention, 30(1), pp. 58–66. Available at: https://doi.org/10.1016/j.cdp.2005.06.013.