@article{Brenkert_2002, address={Ann Arbor}, title={Ethical Challenges of Social Marketing}, volume={21}, url={http://libraryproxy.griffith.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6569475&site=ehost-live&scope=site}, number={1}, journal={Journal of Public Policy & Marketing}, publisher={Division of Research, Graduate School of Business Administration, University of Michigan}, author={Brenkert, George G.}, year={2002}, pages={14–36} }
@misc{Delboy_Gibb_Law_Sichel_Taliento_2010, title={Activists, pundits and quiet followers: engaging the public in social issues}, url={http://www.climateaccess.org/resource/activists-pundits-and-quiet-followers-engaging-public-social-issues}, journal={Climate Access}, author={Delboy, Santiago and Gibb, Christy and Law, Jonathan and Sichel, Bart and Taliento, Lynn}, year={2010} }
@book{French_Oxford University Press_2010, address={Oxford}, title={Social marketing and public health: theory and practice}, url={http://libraryproxy.griffith.edu.au/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001}, publisher={Oxford University Press}, author={French, Jeff and Oxford University Press}, year={2010} }
@misc{Holman_Everett_Lough_Hatty_Jevons_Irving_2008, title={Improving health through research with impact}, url={http://web.ultrafeedback.com/media/2100/esomar_paper.pdf}, journal={Ultrafeedback}, author={Holman, Tom and Everett, Peter and Lough, Jonathan and Hatty, Melissa and Jevons, Colin and Irving, Jim}, year={2008} }
@article{Landers_Mitchell_Smith_Lehman_Conner_2006, title={Save the Crabs, Then Eat ’Em: A Culinary Approach to Saving the Chesapeake Bay}, volume={12}, DOI={10.1080/15245000500488443}, number={1}, journal={Social Marketing Quarterly}, author={Landers, Judy and Mitchell, Peter and Smith, Bill and Lehman, Thomas and Conner, Christopher}, year={2006}, pages={15–28} }
@book{Lee_Kotler_Kotler_2011a, address={Thousand Oaks, Calif}, edition={4th ed}, title={Social marketing: influencing behaviors for good}, publisher={SAGE Publications}, author={Lee, Nancy and Kotler, Philip and Kotler, Philip}, year={2011} }
@inbook{Lee_Kotler_Kotler_2011b, address={Thousand Oaks, Calif}, edition={4th ed}, title={Chapter 8 Tapping behavior change theories, models, and frameworks}, booktitle={Social marketing: influencing behaviors for good}, publisher={SAGE Publications}, author={Lee, Nancy and Kotler, Philip and Kotler, Philip}, year={2011}, pages={204–232} }
@article{Lee_Spoeth_Smith_McElroy_Fraze_Robinson_Taylor_2006, title={Encouraging African-American women to take charge. take the test: the audience segmentation process for CDC’S HIV testing social marketing campaign}, volume={12}, DOI={10.1080/15245000600851052}, number={3}, journal={Social Marketing Quarterly}, author={Lee, Nancy R and Spoeth, Shelly and Smith, Kinetra and McElroy, Laura and Fraze, Jami L and Robinson, Ayanna and Taylor, Melissa Kraus}, year={2006}, pages={16–28} }
@inbook{Lefebvre_2001, address={Thousand Oaks, Calif}, title={Selection of pages from Handbook of marketing and society}, booktitle={Handbook of marketing and society}, publisher={Sage}, author={Lefebvre, Craig R}, year={2001}, pages={506–518} }
@article{Wu_West_Chen_Hergert_2006, title={Health beliefs and practices related to breast cancer screening in Filipino, Chinese and Asian-Indian women}, volume={30}, DOI={10.1016/j.cdp.2005.06.013}, number={1}, journal={Cancer Detection and Prevention}, author={Wu, Tsu-Yin and West, Brady and Chen, Yu-Wen and Hergert, Clara}, year={2006}, month={Jan}, pages={58–66} }
@misc{Be a star_2008, url={http://www.thensmc.com/resources/showcase/be-star}, journal={National social marketing centre}, year={2008} }
@misc{Activists, pundits, quiet followers, oh my_2011, url={http://www.climateaccess.org/resource/activists-pundits-quiet-followers-oh-my}, journal={Climate Access}, year={2011} }
@misc{Social marketing benchmark criteria_2016, address={United Kingdom}, url={http://www.thensmc.com/resource/social-marketing-benchmark-criteria}, journal={National Social Marketing Centre}, year={2016} }
@misc{Theories and models of behaviour change, url={http://www.ncongo.info/wp-content/uploads/2011/05/Theories-and-models-of-behaviour-change.pdf}, journal={Ngamiland council of non-governmental organisations}, pages={1–14} }
