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Brenkert, George G. ‘Ethical Challenges of Social Marketing’. Journal of Public Policy & Marketing 21, no. 1 (2002): 14–36. http://libraryproxy.griffith.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6569475&site=ehost-live&scope=site.
Delboy, Santiago, Christy Gibb, Jonathan Law, Bart Sichel, and Lynn Taliento. ‘Activists, Pundits and Quiet Followers: Engaging the Public in Social Issues’. Climate Access, 2010. http://www.climateaccess.org/resource/activists-pundits-and-quiet-followers-engaging-public-social-issues.
French, Jeff and Oxford University Press. Social Marketing and Public Health: Theory and Practice. Oxford: Oxford University Press, 2010. http://libraryproxy.griffith.edu.au/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001.
Holman, Tom, Peter Everett, Jonathan Lough, Melissa Hatty, Colin Jevons, and Jim Irving. ‘Improving Health through Research with Impact’. Ultrafeedback, 2008. http://web.ultrafeedback.com/media/2100/esomar_paper.pdf.
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———. Social Marketing: Influencing Behaviors for Good. 4th ed. Thousand Oaks, Calif: SAGE Publications, 2011.
Lee, Nancy R, Shelly Spoeth, Kinetra Smith, Laura McElroy, Jami L Fraze, Ayanna Robinson, and Melissa Kraus Taylor. ‘Encouraging African-American Women to Take Charge. Take the Test: The Audience Segmentation Process for CDC’S HIV Testing Social Marketing Campaign’. Social Marketing Quarterly 12, no. 3 (2006): 16–28. https://doi.org/10.1080/15245000600851052.
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