Brenkert, George G, ‘Ethical Challenges of Social Marketing’ (2002) 21(1) Journal of Public Policy & Marketing 14 <http://libraryproxy.griffith.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6569475&site=ehost-live&scope=site>
French, Jeff and Oxford University Press, Social Marketing and Public Health: Theory and Practice (Oxford University Press, 2010) <http://libraryproxy.griffith.edu.au/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001>
Landers, Judy et al, ‘Save the Crabs, Then Eat ’Em: A Culinary Approach to Saving the Chesapeake Bay’ (2006) 12(1) Social Marketing Quarterly 15
Lee, Nancy, Philip Kotler and Philip Kotler, ‘Chapter 8 Tapping Behavior Change Theories, Models, and Frameworks’ in Social Marketing: Influencing Behaviors for Good (SAGE Publications, 4th ed, 2011) 204
Lee, Nancy, Philip Kotler and Philip Kotler, Social Marketing: Influencing Behaviors for Good (SAGE Publications, 4th ed, 2011)
Lee, Nancy R et al, ‘Encouraging African-American Women to Take Charge. Take the Test: The Audience Segmentation Process for CDC’S HIV Testing Social Marketing Campaign’ (2006) 12(3) Social Marketing Quarterly 16
Lefebvre, Craig R, ‘Selection of Pages from Handbook of Marketing and Society’ in Handbook of Marketing and Society (Sage, 2001) 506
Wu, Tsu-Yin et al, ‘Health Beliefs and Practices Related to Breast Cancer Screening in Filipino, Chinese and Asian-Indian Women’ (2006) 30(1) Cancer Detection and Prevention 58
‘Activists, Pundits, Quiet Followers, Oh My’, Climate Access (2011) <http://www.climateaccess.org/resource/activists-pundits-quiet-followers-oh-my>
‘Be a Star’, National social marketing centre (2008) <http://www.thensmc.com/resources/showcase/be-star>
Delboy, Santiago et al, ‘Activists, Pundits and Quiet Followers: Engaging the Public in Social Issues’, Climate Access (2010) <http://www.climateaccess.org/resource/activists-pundits-and-quiet-followers-engaging-public-social-issues>
Holman, Tom et al, ‘Improving Health through Research with Impact’, Ultrafeedback (2008) <http://web.ultrafeedback.com/media/2100/esomar_paper.pdf>
‘Social Marketing Benchmark Criteria’, National Social Marketing Centre (2016) <http://www.thensmc.com/resource/social-marketing-benchmark-criteria>
‘Theories and Models of Behaviour Change’, Ngamiland council of non-governmental organisations 1 <http://www.ncongo.info/wp-content/uploads/2011/05/Theories-and-models-of-behaviour-change.pdf>
